Privacy Policy
Privacy Policy
Effective Date: 8 August 2026
Last Updated: 8 August 2026
This Privacy Policy explains how Yildiz Prime Inc., a Florida corporation trading as SmartPackingUSA ("SmartPackingUSA", "we", "us" or "our"), collects, uses, discloses and retains personal information in connection with the website located at https://www.smartpackingusa.com (the "Site"), our quotation and sales process, our dealer program, and our customer support, warranty and messaging activities.
SmartPackingUSA supplies commercial food packaging machines, trays, containers, lids, sealing films, molds and related parts to businesses in the United States. Most of the information we handle is business contact and transaction information about people acting in a professional capacity. We do not sell consumer profiles and we do not operate an advertising network.
1. About this Policy and Who We Are
1.1 The controller of the personal information described in this Policy is Yildiz Prime Inc., 7826 Grey Heron Way, Unit 101, Naples, Florida 34104, United States, telephone (239) 227-5399.
1.2 This Policy applies to the Site, to our online store and checkout, to our quote request and dealer application forms, to communications with our sales and support teams by telephone, email and text message, and to our customer relationship management records.
1.3 This Policy does not apply to the practices of third parties whose services we use or link to, or to personal information you hold about your own customers and staff, in respect of which you act independently.
1.4 Terms used in this Policy have their ordinary meaning. Where a term such as "personal data", "personal information", "controller", "processor", "service provider" or "consumer" has a defined meaning under a law that applies to a particular activity, this Policy is to be read consistently with that meaning for that activity.
2. Scope and Business to Business Context
2.1 Our Site and Goods are directed to businesses, not to individual consumers, and are intended for commercial food packaging use.
2.2 Most of the individuals whose information we handle are owners, managers, chefs, purchasing staff and other personnel of our business customers and prospective customers. Information about a business entity itself is not personal information, but information identifying an individual within that business is.
2.3 Several United States privacy statutes contain exclusions or partial exclusions for information about individuals acting in a commercial or employment context, and several apply only to organisations meeting revenue or volume thresholds. Whether a particular statute applies to a particular activity depends on those criteria. Where a statutory right applies to you, we will honour it. Where a statute does not apply to us, we still handle information in accordance with this Policy.
2.4 We do not claim certification under, or compliance with, any specific privacy framework, standard or seal programme.
3. Information You Provide to Us
3.1 Account and contact information: name, business name, job role, email address, telephone and mobile numbers, billing address and shipping address, and account username and password.
3.2 Quotation and sales information: the details you give us about your food business, products, production volumes, container requirements, tray sizes and configurations, machine requirements, artwork and branding requirements, delivery location and timeframe, so that we can identify a suitable packaging solution and prepare a quotation.
3.3 Order and transaction information: the Goods ordered, quantities, prices, deposits, purchase order references, shipping instructions, delivery signatures, resale or exemption certificate information, invoices and payment status.
3.4 Custom order information: drawings, dielines, specifications, artwork files, brand assets, approvals and sample feedback.
3.5 Support, warranty and service information: fault descriptions, machine serial and model numbers, photographs and videos you send us, technical support call notes, replacement part records, and repair and return records.
3.6 Communications: the content of emails, contact form submissions, text messages, WhatsApp messages and telephone call notes, and your marketing and messaging preferences.
3.7 Dealer application information: business details, trading history, market coverage and the contact details of the individuals involved.
3.8 We do not seek and ask that you do not send us sensitive information such as government identification numbers, health information or financial account credentials, except where genuinely required for a specific purpose such as credit assessment or tax exemption.
4. Information Collected Automatically
4.1 When you visit the Site we and our service providers automatically collect technical and usage information, including internet protocol address, approximate location derived from that address, device and browser type, operating system, screen and viewport characteristics, language settings, referring and exit pages, pages and product listings viewed, search terms entered on the Site, items added to cart, wish list and comparison activity, and dates and times of access.
4.2 We collect information about interactions with our emails, such as whether an email was opened and whether a link was clicked, where the relevant platform provides it.
4.3 We may collect information about failed transactions, security events and suspected fraudulent or automated activity.
4.4 Automatically collected information is used to operate and secure the Site, to understand which products and pages are of interest, to improve navigation and product presentation, and for the analytics and advertising purposes described in Sections 6 and 7.
5. Information from Third Parties and Public Sources.
5.1 We may receive information from payment providers and digital wallet services confirming that a payment has been authorised, together with limited card identifiers such as card type and last digits.
5.2 We may receive information from carriers and freight providers about shipment status, delivery attempts, delivery signatures and transit damage.
5.3 We may receive information from social media and business listing platforms where you interact with our pages or listings, and from messaging platforms where you contact us through them.
5.4 In the course of business development our sales representatives may collect business contact information from publicly available sources, business directories, trade events and referrals in order to make a business to business approach.
5.5 Where we consider extending credit or approving a dealer application, we may obtain information from trade or credit references you nominate.
6. Cookies, Pixels and Similar Technologies.
6.1 The Site uses cookies and similar technologies, including pixels, tags and local storage, placed by us and by our service providers.
6.2 Strictly necessary technologies enable core functions such as maintaining your session, remembering the contents of your cart, wish list and comparison list, enabling secure log in and checkout, load balancing and fraud prevention. The Site cannot function properly without them.
6.3 Functional technologies remember preferences such as language and display settings and support features provided by our website building and store software.
6.4 Analytics technologies help us understand how the Site is used in aggregate, including which product categories and product pages attract interest and where visitors leave the purchase process.
6.5 Advertising technologies, including the Meta pixel, are used to measure the performance of our advertising and to show our products to relevant business audiences on third party platforms. These technologies may record events such as page views and product views, together with product identifiers, category and value information.
6.6 You can control cookies through your browser settings, including by blocking or deleting them, and can use browser or device level controls and platform level advertising settings to limit advertising personalisation. Blocking strictly necessary cookies will impair the operation of the Site. Where a cookie consent control is presented on the Site, your choices made through that control apply to the non essential technologies it covers.
6.7 The Site loads certain resources, including fonts and embedded content, from third party providers. Loading those resources involves a request to the provider that discloses your internet protocol address to it.
7. Advertising and Analytics Technologies
7.1 We advertise our packaging products and machines on social media and other digital channels. Our advertising and measurement partners may use information collected on the Site, alone or in combination with information they already hold, to report on advertising performance and to help us reach businesses with similar characteristics to our existing customers.
7.2 Where we provide contact information to an advertising platform for audience matching, we do so only in respect of business contacts and in accordance with the platform's requirements, and the platform is required to use it for the matching purpose and not for its own unrelated purposes.
7.3 Depending on the applicable law and how these technologies operate in your jurisdiction, this activity may be characterised as targeted advertising, cross context behavioural advertising or a sharing of personal information. Section 16 explains the choices available to you.
7.4 We do not use advertising technologies to target individuals under 18 and do not knowingly build advertising profiles about them.
7.5 Some browsers transmit a global opt out or do not track preference signal. Where we are required by applicable law to treat such a signal as an opt out request and are technically able to receive it, we will do so.
8. How We Use Personal Information
8.1 To respond to enquiries, prepare and issue quotations, provide samples, and advise on machine, container, mold and film selection and configuration.
8.2 To accept, process, invoice, fulfil and deliver orders, including custom manufacturing, tooling, printing, freight arrangements and insurance and signature delivery services.
8.3 To administer accounts, order history, wish lists and comparison functions, and to authenticate users.
8.4 To provide technical support, warranty service, replacement parts, repairs, returns and credit notes, and to keep records of warranty and extended warranty coverage.
8.5 To operate our customer relationship management system so that our sales representatives have an accurate record of your requirements, quotations and order history.
8.6 To send transactional and service communications, including order confirmations, deposit and payment notices, artwork approval requests, production and dispatch updates, delivery notifications, support responses and warranty notices.
8.7 To send marketing communications about products, new lines, promotions and dealer opportunities where permitted by law and consistent with your preferences.
8.8 To manage credit, collections, taxes and exemption documentation, and to maintain accounting and tax records.
8.9 To operate, secure, test and improve the Site and our systems, to prevent fraud and abuse, and to investigate security incidents.
8.10 To exercise and defend legal rights, to comply with legal obligations, and to respond to lawful requests from authorities.
8.11 We do not use the personal information we collect for any materially different purpose without first providing notice and, where required, obtaining consent.
9. Legal Bases and Justification for Processing.
9.1 Where our processing is not governed by a statute that requires identification of a legal basis, we process personal information because it is necessary to perform or prepare a contract with you, because we have a legitimate business interest in operating and growing a business to business supply operation, because we are required to do so by law, or because you have consented.
9.2 We rely on consent, and only on consent, for marketing text messages and for non essential cookies and advertising technologies where applicable law requires consent. You may withdraw that consent at any time as described in Sections 11, 6 and 22.
9.3 Withdrawing consent does not affect processing already carried out on the basis of that consent, and does not prevent us from sending communications that are necessary to perform a contract or to comply with a legal obligation.
10. Customer Relationship Management and Sales Communications.
10.1 We use a hosted customer relationship management platform to record and manage enquiries, quotations, orders, calls, emails and messages. Our sales representatives, of whom we currently have a small team covering the United States, access those records to serve you.
10.2 Records held in that platform typically include your business and individual contact details, the products and configurations discussed, quotations issued, order and payment status, delivery and warranty history, notes of communications, and recordings of telephone calls.
10.3 Access is limited to personnel who need it for their role. Sales representatives are required to use customer information only for our business purposes and are not permitted to retain, export or use it for their own purposes or after their engagement with us ends.
10.4 The provider of the platform acts as our service provider and processes information on our instructions under a contract that restricts its use of that information.
11. Telephone and SMS Communications
11.1 We use telephone calls, text messages and messaging applications to discuss requirements, deliver quotations, confirm orders, arrange deliveries and provide support, and, where you have opted in, to send marketing messages.
11.2 We send marketing text messages only to mobile numbers for which we hold the consent required by applicable law, including the Telephone Consumer Protection Act and its implementing rules, and the Florida Telephone Solicitation Act where it applies. Our SMS Program Terms explain the programme, message frequency, and how to obtain help and to opt out.
11.3 We keep records of the consent we hold for each mobile number, including the date, the wording presented at the time of consent, the source of the consent and the identity of the individual or business that gave it. We keep those records for as long as we message the number and for a reasonable period afterwards in order to evidence compliance.
11.4 You may opt out of text messages at any time by replying STOP to any message from the programme, or by telling our team by telephone or email. Opting out of marketing messages does not stop transactional messages that are necessary to perform a contract, such as a delivery notification, unless you ask us to stop those as well.
11.5 Mobile numbers and messaging consent information are not sold and are not shared with third parties for their own marketing. They are shared only with the messaging and customer relationship platforms and carriers needed to deliver the messages.
11.6 We record telephone calls with our sales and support team, and those recordings are stored in our customer relationship management system as part of the record of our dealings with you. Recordings are used to keep an accurate record of requirements, quotations, specifications and approvals discussed by telephone, to support our team, for training and quality purposes, and to resolve disputes and defend claims.
11.7 We tell you at the beginning of each call that the call is being recorded, and where the law applicable to the call requires the consent of all parties, we proceed with the recording only if you consent. If you do not wish to be recorded, tell us at the start of the call and we will either stop the recording or continue the discussion by email.
11.8 Call recordings are accessible only to personnel who need them for the purposes described above, are retained for the periods set out in Section 17, and are not sold or shared with third parties for their own purposes. You may request access to a recording of a call to which you were a party, and we will provide it or explain why we cannot, in accordance with Section 23.
12. Email Marketing
12.1 We may send commercial email to business contacts about our products, promotions and dealer opportunities.
12.2 Every commercial email identifies us, includes a valid physical postal address, describes itself accurately in the subject line and header information, and contains a clear unsubscribe mechanism, consistent with the requirements of the CAN SPAM Act.
12.3 Unsubscribe requests are actioned promptly and in any event within the period required by law. We maintain a suppression list of unsubscribed addresses so that they are not re added.
12.4 Transactional emails relating to an active quotation, order, delivery, warranty claim or account are not marketing and continue while they are necessary.
13. Payments and Fraud Prevention
13.1 Payments made on the Site are processed by third party payment providers and digital wallet services. Those providers collect and process your payment card or wallet information directly and act as controllers of that information for their own compliance purposes.
13.2 We do not receive or store full payment card numbers or card security codes. We receive confirmation of authorisation and limited identifiers such as card brand and the last digits of the card, together with the billing information you provide.
13.3 We and our providers use information about transactions, devices and behaviour to detect and prevent fraudulent orders, payment testing, unauthorised card use and abusive chargeback activity, and to protect our business and our customers.
13.4 Where a payment dispute or chargeback is raised, we may share order, delivery, communication and account information with the payment provider, the card network and the acquiring bank as necessary to respond to the dispute.
14. Disclosure of Personal Information to Service Providers
14.1 We disclose personal information to service providers who process it on our behalf and on our instructions, including: website hosting, website building and ecommerce software providers; the customer relationship management and messaging platform we use to communicate by telephone, email and text message; payment providers and digital wallet services; email delivery providers; analytics and advertising partners; carriers, freight forwarders and shipping insurance providers; our manufacturers, printers, tooling suppliers and service partners, where information is needed to produce, print, configure, ship or repair Goods; and our accountants, auditors, insurers and legal advisers.
14.2 Service providers are permitted to use the information only to provide the relevant service to us and are required by contract to protect it and not to use it for their own purposes, subject to Section 13.1 in respect of payment providers and Section 7 in respect of advertising platforms.
14.3 Where custom manufacturing or printing is involved, the artwork, specifications and delivery information necessary to produce and ship the Goods are shared with the relevant manufacturer or printer.
14.4 We do not permit our service providers to disclose your information to their own third parties except as necessary to deliver the service to us or as required by law.
15. Disclosure in Corporate Transactions and for Legal Reasons
15.1 If we are involved in a merger, acquisition, financing, reorganisation, sale of assets, or insolvency or similar proceeding, personal information may be disclosed to the counterparty and its advisers as part of diligence and may be transferred as part of the transaction, subject to appropriate confidentiality protections and to the recipient continuing to handle the information consistently with this Policy.
15.2 We may disclose personal information where we believe in good faith that disclosure is required or permitted by law, including in response to a subpoena, court order, warrant or lawful request from a government or regulatory authority, and where necessary to establish, exercise or defend legal claims, to enforce our terms, to collect amounts owed, or to protect the rights, property or safety of any person.
15.3 Where we are lawfully able to do so, we will notify you before disclosing your information in response to a legal request, unless doing so would be unlawful or would compromise an investigation.
16. Sale of Personal Information and Targeted Advertising
16.1 We do not sell personal information for money.
16.2 The use of advertising and analytics technologies described in Sections 6 and 7 may nonetheless constitute a sale, sharing or processing for targeted advertising under some state privacy laws, because information may be disclosed to a platform that receives value from the exchange.
16.3 You may opt out of that activity at any time by disabling non essential cookies through the control presented on the Site or through your browser settings, by using platform level advertising controls, and by sending a request to us as described in Section 23. Where applicable law requires us to honour an opt out preference signal transmitted by your browser and we are technically able to receive it, we will treat it as a request.
16.4 We do not knowingly sell or share for targeted advertising the personal information of any individual under 18.
17. Data Retention
17.1 We keep personal information only for as long as necessary for the purposes for which it was collected, to comply with legal, tax, accounting, warranty and product liability requirements, and to establish, exercise or defend legal claims.
17.2 As a general guide: enquiry and quotation records that do not result in an order are kept for up to 3 years from the last substantive contact; order, invoice, payment and tax records are kept for the period required by applicable tax and accounting law and in any event for at least 5 years from the end of the relevant tax year; custom order specifications, approvals, artwork and tooling records are kept for the life of the tooling or product relationship and for a reasonable period afterwards for reordering and traceability; machine sale, warranty and service records are kept for the warranty period and for a further period reflecting product liability limitation periods; messaging consent and opt out records are kept for as long as we message the number and for a reasonable period afterwards; and website analytics and advertising data are kept for the retention periods applied by the relevant platform.
17.3 Where information is no longer needed, we delete it or de identify or aggregate it so that it can no longer reasonably be associated with an individual.
17.4 Information may persist for a limited additional period in backups and disaster recovery media before it is overwritten in the ordinary course.
18. Information Security
18.1 We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorised access, use, alteration, disclosure and loss. These include encryption of the Site in transit, access controls and role based permissions in our systems, unique credentials for personnel, restrictions on the export of customer records, use of reputable hosted platforms for ecommerce, payments and customer relationship management, and periodic review of access.
18.2 We limit access to personal information to personnel and service providers who need it, and require confidentiality obligations from them.
18.3 No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for using a strong and unique password.
18.4 If a security incident affecting personal information occurs, we will investigate, take steps to contain and remediate it, and provide notifications to affected individuals and to authorities where required by applicable law, including Florida law governing notification of a breach of security affecting personal information.
18.5 Please report any suspected vulnerability or (239) 227-5399 unauthorised access to info@smartpackingusa.com. Do not conduct security testing against our systems without our written consent.
19. International Data Transfers
19.1 We are established in the United States and we sell and ship within the United States. Personal information is processed and stored in the United States.
19.2 Some of our service providers, manufacturers, printers and tooling suppliers are located outside the United States. Where information is transferred to them, we do so for the purposes described in this Policy, limit the information transferred to what is necessary, and impose contractual confidentiality and data protection obligations.
19.3 If you contact us from outside the United States, you should be aware that the laws of the United States may differ from those of your own jurisdiction and may permit access to information by public authorities in circumstances that differ from those in your jurisdiction.
20. Children's Privacy
20.1 The Site and our Goods are directed to businesses and are not intended for children. We do not knowingly collect personal information from anyone under 18, and we do not knowingly collect personal information from children under 13 as defined by the Children's Online Privacy Protection Act.
20.2 If we learn that we have collected personal information from a child, we will delete it promptly.
20.3 If you believe a child has provided personal information to us, please contact us using the details in Section 25 so that we can investigate and delete it.
21. Automated Decision Making and Artificial Intelligence
21.1 Our systems use automation to support routine operations, including order and shipping workflows, message delivery and opt out handling, marketing segmentation, and prioritisation of enquiries within our customer relationship management system.
21.2 We do not make decisions that produce legal effects concerning you, or that similarly significantly affect you, solely by automated means without human involvement. Decisions on credit terms, dealer approval, warranty claims and order acceptance are made or reviewed by our personnel.
21.3 Where we use automated fraud and abuse detection, a decision to decline or hold an order can be reviewed by our personnel on request.
21.4 We do not use personal information to train third party artificial intelligence models for their own purposes. Where a service we use incorporates automated or machine learning features, we configure it, so far as the provider permits, so that our customer information is used only to provide the service to us.
22. Your Privacy Choices and Rights
22.1 Regardless of where you are located, you may: ask us what information we hold about you; ask us to correct inaccurate information; ask us to delete information we no longer need; opt out of marketing email and marketing text messages; and object to our use of non essential cookies and advertising technologies.
22.2 Where a state or other privacy law grants you rights and applies to our processing of your information, those rights may include the right to confirm processing and access your personal information, to obtain a copy in a portable format, to correct inaccuracies, to delete personal information, to opt out of targeted advertising and of any sale or sharing of personal information, to opt out of profiling in furtherance of decisions producing legal or similarly significant effects, to limit the use of sensitive information, and to appeal a refusal of a request.
22.3 We will not discriminate against you, or refuse to supply Goods, deny a discount or provide a different level of service, because you exercised a privacy right.
22.4 Some information cannot be deleted while we need it, for example to complete an order, to service a warranty, to maintain tax and accounting records, to evidence messaging consent and opt outs, or to defend a legal claim. Where we cannot fulfil a request in full, we will tell you why.
23. How to Exercise Your Rights and Verification
23.1 To make a request, contact us by email at info@smartpackingusa.com, by telephone on (239) 227-5399, or by post at SmartPackingUSA, Yildiz Prime Inc., 7826 Grey Heron Way, Unit 101, Naples, Florida 34104, United States. Please describe the request and the information it concerns.
23.2 We will take reasonable steps to verify your identity before acting, which may include asking you to confirm information already held in your account or order records. We may decline a request we cannot verify. We will not use verification information for any other purpose.
23.3 An authorised agent may submit a request on your behalf where permitted by applicable law, on providing evidence of authority. We may still contact you to confirm the authority and the request.
23.4 We aim to respond within 45 days of receipt of a verifiable request, and will tell you if we need a permitted extension. Where applicable law provides a shorter period, we will comply with that period.
23.5 If we decline a request and applicable law gives you a right of appeal, you may appeal by replying to our response and marking it as an appeal. We will respond to the appeal within the period required by applicable law and will tell you how to contact the relevant authority if you remain dissatisfied.
24. Third Party Sites and Third Party Practices
24.1 The Site links to third party websites and platforms, including social media pages, business directory listings, manufacturer resources and messaging applications. This Policy does not apply to them.
24.2 We are not responsible for the content, security or privacy practices of any third party, and we encourage you to review the privacy policy of any site or platform before providing information to it.
24.3 Where you contact us through a third party messaging or social platform, that platform will process your information under its own terms, and we will handle the content of your message in accordance with this Policy.
24.4 Information you choose to publish publicly, for example in a public review or on a social media page, may be visible to others and may be copied or used by them, and is outside our control.
25. Changes to this Policy and How to Contact Us
25.1 We may update this Policy to reflect changes in our practices, our systems or applicable law. The current version is always available at https://www.smartpackingusa.com and is identified by its Effective Date.
25.2 Where a change materially affects how we use personal information already collected, we will provide notice by prominent notice on the Site or by email or text message to affected individuals, and, where required, obtain consent before applying the change.
25.3 Previous versions are retained by us and can be provided on request.
25.4 Questions, requests and complaints about privacy may be sent to SmartPackingUSA, Yildiz Prime Inc., 7826 Grey Heron Way, Unit 101, Naples, Florida 34104, United States, by telephone on (239) 227-5399) , or by email to info@smartpackingusa.com. We take privacy complaints seriously and will investigate and respond.
